Small surprises, every day

We’re dedicated to making our customers' everyday lives easier by delivering an unexpected level of quality at a reasonable price.

For Consumers

Home

Our homewares brands offer everything you need to make your environment your own. With smart fans, storage solutions, gaming chairs, camping equipment and more.

Simple Deluxe

Homewares and home improvement supplies.

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YSSOA

Practical and stylish furniture and homewares.

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Garden

Our gardening brands cater for everything from cutting-edge and scalable soilless cultivation to traditional gardening tools and supplies.

Zenhydro

One stop shopping site for everything you need for your hydroponics project

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Flourish

Nutrient solutions for hydroponic growing.

iPOWER

Hydroponics equipment for growing plants or crops without soil.

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In-Home Farming

Optimize plant growth in your own home with our in-home farming brands, for improved soilless farming and fresh food every day.

iFarm

Countertop sized products for growing crops in vertically stacked layers.

Pet

For our furry friends we provide stimulating scratching posts, relaxing places to rest and everything in between across our pet-care brands.

FluffyDream

Domestic pet toys and accessories.

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ScratchMe

Pet beds and accessories.

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Wellbeing

To support your personal wellbeing our brands offer mobility aids, exercise equipment and other environment-enhancers for your home.

HealSmart

Health, wellbeing and beauty products.

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